Chin Weerappuli, a first-generation Sri Lankan-American immigrant, visited a local black-owned restaurant in Summer of 2020. At his arrival, the restaurant was closing despite being listed as open for another hour on Google. "Oh, honey, those have been wrong for years and we have no idea how to change them," a staff member said. That moment inspired our mission & served as a call to action to help.
What started as a one-time project to help one local business, has evolved into an unstoppable force of good in the Denver community. While we originally set out to create websites for businesses without a digital presence, The Underdog Foundation is continuously identifying new ways to support small businesses & our community as we've brought on new talent from various backgrounds & industries.
The definition of an Underdog is “a competitor thought to have little chance at winning a fight.” Those competitors are who we fight for — those disadvantaged either systematically due to race, sexual identity, socioeconomic status or because of the pandemic, or both.
Will you join us today in rooting for the Underdog?
Check out the full story in a letter from our Founder.